Two characters.名 (name) is a person with a cute hairstyle wearing a commically oversized name tag to put their name on.字 (character/word), in Chinese we try to cram as much as possible in a single character/word.Here you see a character being made, with the press to cram all that info in shown at the top.This is pretty meta, but it's saying this is the name character, in other words: the name of.