three characters here; 比 (compare) is the perfect symbol, since they are almost but not really the same, you can't help but compare.利 (profit) since line must go up, and this arrow clearly points the way.時 (time) seems to be one of them modern church buildings (based on the cross on top), but what they all have is a big ass clock. coz time.ok so compare-profit-time does not make much sense, but it's just because Bĭ-lì-shí sounds like Be-lgi-um. or it would if you were used to speaking chinese.